Ultimate Guide To Online Traffic

Classified advertising can be an great way of getting rid of old stuff, promoting a business or even make friends. Done well it can seriously increase your traffic and sales. This article gives you simple techniques to increase your ads effectiveness and avoid some of the pitfalls.

Traditional classified ads were a great resource in local newspapers and magazines but these have been overtaken by the ease and speed of posting on internet websites. You can now get your message out to the world in seconds by posting free classified ads.

The origins of classified ads were from the printed media where postings were grouped into categories or classes. They were paid for by the letter so were usually short and sweet to maximise the cost effectiveness.

An ad has one purpose, to sell, even if you are trying to get a date or posting wanted requests. You need to consider the following to make it as effective as possible.

1. The headline is THE most important part of a classified ad as it is what the potential customer will see when scanning through a long list. It needs to jump out at them, otherwise they will just carry on browsing.

Use exciting or motivating words eg Limited Offer, Don’t Miss Out, Find Out More etc. Make the reader curious or anxious to click. Use a combination of upper/lower case letters or perhaps unusual characters to make it stand out (but try not to make it look spammy).

2. Sell the benefits. People react to benefits, they want to know ‘what’s in it for me?’ they want ways of improving their life in some way. We all want to get thinner, be better looking, make more money etc. Your listing should give them promise of fulfilling their human emotions, not a list of features.

3. Be honest and truthful and to the point. Classified ads are meant to be succint, their purpose to get you to click through, email or telephone for more information. The more personal information you include the more likely you can be trusted.

4. Add pictures and/or video and audio to accompany the listing. People like to see what they are getting so photos and videos are fantastic at getting your message across quickly. Reading a whole bunch of text on the screen can turn people off.

5. Instruct the reader what to do next. A ‘call to action’ is needed to give clear instructions on how to take the matter further. Use Call Us Now or Click To Find Out More etc to increase conversions considerably.

6. Proof read your listing before you post as spelling errors look unprofessional. Also try different wording and headlines and monitor them, don’t be afraid of changing things around till it really works for you.

Classified advertising can be ineffective if done poorly. Use a quality advertising website, follow these simple tips and your advertising will be instantly more profitable than 99% of your competition.